To stay competitive in today’s new “technology,” business needs a new approach to consumer engagement and conversion: they need integrated digital marketing. Here are the 6 components of an effective integrated digital marketing strategy.
Digital Presence Management:
At this point, we will know about the website. Which type of website user want and which type of market we need & the main thing how??? How we achieve our target.
Firstly, we decide our brand logo. Our logo is like very attractive, effective & expressive. The logo is the main part of a brand or farm because it expresses all about the brand.
We have to decide our goals and make values for a stable market. Our goal can be increased but can’t go down.
For promotion and marketing and promotion, we have to promote our website on social sites. So we have to provide social connectivity with our website. By this all social site user can come on out URL directly.
Our website is having to be user friendly because every user can easily operate our site if it is typical then user don’t want to come again on our website and web design is also an important part of our website so design have to be very attractive. Just because of design user can attract by our website. If our website is perfect and not responsive, then your website is like wastage in my view because it is only for computers not for mobiles and tablets if website is opened by you on mobile or website so it has responsive features.
Content is the main part of the marketing and promotion of marketing. If the content is not good then your marketing and promotion can be slow down and if marketing and promotion is down then market value of your website is maybe not impressive so we need an impressive, catchy, attractive content and data of our website.
Marketing by content is very profitable for our website. share your website on social sites like Instagram, Facebook, twitter, linkedIn etc.
We can use audio blogs, video blogs, written content because these contents attract viewers for check in our website again & again we also provide eBooks on our website. These all things are useful and profitable for our website.
Marketing and promotion are very necessary for any website if promotion and marketing is not by you then your website is wastage for you. No one knows about you so you have to do promotion of your website.
- SEO: – Search Engine Optimization
- SMO: – Search Media Optimization
- SEM: – Search Engine Marketing
Is the main part of marketing and promotion main part of marketing is the Content, after this other things are useful like social Mobile & Video Ads, Paid search, Keyword, Micro-target and all.
Paid search means if you pay to google for ranking on google first page. If any user click on your URL directly by google page then google cut A few bucks from your google accout and in starting it is not profitable for you.
- For marketing we have to create a relation between us and public, it easy very easy way of marketing.
- We can do e-mail marketing.
- Our policies have to be transparent for our viewers & users.
- If any issues have occurred on our website, then it has to be resolve by us.
And all these things are possible when your website daily checked by you.
Social Local Mobile:
I think it’s good idea for mobile users. If your website’s application is on play store every user can easily download this for use. The mobile application is a good thing because on our website many other things are also available but not on app. You have many profits of application. You can earn money rewards.
SMS text also an option for marketing but I think it is old option and in today’s world no one want read text messages.
I have a website and it is now on line and I don’t have any performance sheet then how can I decide the value of my website and how can I decide the future of our website.
For this we have to do some tracking work of our website.
- Get feedback
- Strategy review
- Apply new ideas
- Data analytics
- Track daily
- Note changes
- Refine daily
- Note improvements
Your business can form meaningful connections with your audience by producing large quantities of original content that is exceptional, personalized, and relevant. It could potentially be viewed or consumed via social sharing.